Anyone with something to say (a message) or sell (a business, service or product) benefits from the services of a good publicist. Deciding to hire a publicist to support and market your business or image marks the difference between a proactive and a reactive business plan for success.

You may know your business and your expertise better than anyone. However, you may not necessarily know how to market yourself, or might be too busy running your business to take the time to tell everyone else about it. You may have different aspects of your career blooming, but you may not know how to look at the big picture and create a strategy.

Having a publicist today is a necessity rather than a luxury. It used to be that Hollywood was the only place for "flaks" or "press agents," but no longer. Today, large and small corporations and individuals in every field of business contract the services of a media expert, publicist, or marketing professional for guidance and exposure to elevate their image and their success. The old adage "you have to spend money to make money" is true. However, publicity is the least expensive, most cost-efective tool for success.

For over 20 years as a PR practitioner, consultant and professor, Rodi has differentiated herself through her successful track record, hands-on experience and knowledge, sense of humor, energy, creativity and the individual attention she gives her clients.

Celebrities, non-profits, large corporations, medical and health experts, authors, product developers, and start-ups have hired Rodi for long-term (six months to five years) on-going public relations campaigns. Services can include:

• Increasing media exposure (national and local, print and broadcast)
• Increasing internet exposure (i.e. websites, blogs, online media outlets)
• Writing strong publicity, promotional, marketing and web materials
• Pitching and managing media interviews including message points and prep
• Creating ways to "re-invent" clients for a timely hook, newsworthy angle, and current event tie-ins
• Producing newsworthy press conferences, photo ops, fundraisers and more

Rodi runs seminars and workshops as an alternative to the above services, to enable small businesses and individuals on a tight budget who cannot afford a publicist to learn how to self-promote their business on their own. She can teach you how to:

• Self-market your business with powerful results
• Get free publicity in newspapers, magazines, on television and on the web
• Create and distribute effective promotional materials with clear and creative messages
• Identify your audience/customer/market, and the most cost-effective way to target them
• Communicate effectively with the media
• Prepare immediate and long-term public relations goals and strategies that grow with your business
• Determine the most productive use of your public relations budget
• Identify marketing opportunities and prioritize tasks
• Barter and trade
• Build and maintain a loyal customer base
• Creating and writing effective and comprehensive publicity and marketing materials
• Teaching clients media-savvy skills and interview preparation, including complete media training services