Workshops for Small Businesses
Rodi conducts seminars and workshops as an alternative to the above services, to enable small businesses and individuals on a tight budget to learn how to self-promote their business on their own. She also has a “public relations boot camp” program for small businesses. She can teach you how to:
• Self-market your business with powerful results
• Get free publicity in newspapers, magazines, on television and on the web
• Create and distribute effective promotional materials with clear and creative messages
• Identify your audience/customer/market, and the most cost-effective way to target them
• Communicate effectively with the media
• Prepare immediate and long-term pr goals and strategies that grow with your business
• Determine the most productive use of your public relations budget
• Identify marketing opportunities and prioritize tasks
• Barter and trade
• Build and maintain a loyal customer base
• Create effective and comprehensive publicity materials